How Sasson Went Viral with Authentic Influencer Marketing

• Client:  Sasson
• Date:  November 2024
• Author:  Vishwas Patole

At Ginger Craft Media, we partnered with Sasson, a vibrant destination for food and experiences, to amplify their brand presence. The goal was to make Sasson go viral using influencer marketing while ensuring the highest return on ad spend (ROAS).

The Challenge

In a crowded digital space, Sasson needed to stand out and connect authentically with their target audience. However, the team wanted to avoid the common pitfalls of influencer marketing, such as relying on fake or unvetted influencers who might compromise credibility.

The Strategy

We crafted a meticulous approach to ensure genuine connections and maximum impact:

• Rigorous Influencer Selection: We carefully vetted influencers based on their engagement metrics, audience authenticity, and alignment with Sasson's brand values. Only those with proven credibility and genuine influence made the cut.
• Story-Driven Campaigns: Collaborated with influencers to create personalized, engaging narratives that highlighted the unique experiences Sasson offers, ensuring the content felt organic and relatable.
• Performance-Optimized Promotions: Leveraged targeted ads to amplify influencer content, strategically boosting visibility to Sasson's ideal audience for the best ROAS.

The Results

The campaign delivered exceptional outcomes:

• Authentic Engagement: Increased social media mentions and interactions with a 40% higher engagement rate compared to industry averages.
• Virality Achieved: Sasson quickly gained buzz, becoming a go-to destination as influencers’ content went viral across platforms.
• Record-Breaking ROAS: With efficient ad spend, the campaign achieved an unprecedented return on ad spend, solidifying Sasson’s investment in influencer marketing as a strategic win.

By staying true to authenticity and leveraging strategic amplification, this campaign showcased the power of influencer marketing done right.

Looking to make your brand go viral with genuine influence? Connect with Ginger Craft Media to craft a strategy that delivers both credibility and results.